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EVOLUATION OF FRANCHISING CONCEPT: SOCIAL FRANCHISING
(Kırklareli Üniversitesi, 2017)
Purpose: Franchising is a popular way of doing business in recentyears. Today, it is possible to see franchising through "social"franchising applications, unlike the "commercial" we know. The purpose of this study is to ...
The HEDQUAL scale: A new measurement scale of service quality for MBA programs in higher education
(Aosis, 2014)
HEdPERF is the most developed scale in the literature to measure service quality in higher education. However, HEdPERF is designed to measure service quality at university level (macro level) as a generic measurement ...