Yazar "Aybar, Eda Özgül" için listeleme
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BRAND LOYALTY IN INDUSTRIAL MARKET: AN APPLICATION ON TAXI CARS
Aybar, Eda Özgül; Kırcova, İbrahim (Kırklareli Üniversitesi, 2017)Objectives: As automotive market plays aleading role in global economical growth, the relations amogst product, price,promotion and distribution constitute a basic foundation to drive customer’sperception in both ...