Yazar "Okumuş, Abdullah" için Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi listeleme
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COMPARISON OF FACTORS AFFECTING CONSUMER ATTITUDES TOWARDS BRAND EXTENSION IN TERMS OF DOMESTIC AND FOREIGN BRANDED PRODUCTS
Peker, Ahsen; Özkan, Erdem; Okumuş, Abdullah (Kırklareli Üniversitesi, 2017)Objectives: The aim of this study is to investigate theeffects of consumers’ attitudes toward brand extensions and to demonstrate howthese effects differ in domestic and foreign brands. Methods: Consumers of two different ... -
Investigation of Consumers Perceptions of Sponsorship Activities Within the Axis of Congruity Theory in the Scope of Art and Sports Sponsorship
Gürşen, Aylin Ecem; Okumuş, Abdullah (Kırklareli Üniversitesi, 2019)This study investigates consumer’s attitudes towards sponsorship activities, to determine whether these attitudes differ according to the type of sponsorship, to the status of awareness and gender. For this purpose, ... -
KATILIM BANKACILIĞINDA PAZARLAMA ALANINDA YAPILAN ÇALIŞMALARA İLİŞKİN LİTERATÜR İNCELEMESİ
Okumuş, Abdullah; Zulfugarova, Nargiz; Güleç, Melike; Zaıd, Esraa (Kırklareli Üniversitesi, 2018)Amaç: Geleneksel bankalara alternatif olarakortaya çıkan ve bankacılık işlemlerinin İslami finans hükümlerine uygun olarakharmanlanmasını içeren katılım bankacılığının önemi her geçen gün artmaktadır.Bunun sonucu olarak ...