Konu "Marka kişiliği" için Kırklareli Üniversitesi Yayınları listeleme
Toplam kayıt 2, listelenen: 1-2
-
BRAND PERSONALITY AND SERVICE QUALITY RELATIONSHIP: A MOBILE TELECOMMUNICATION COMPANY EXAMPLE
(Kırklareli Üniversitesi, 2017)Objectives: Service companies are tryingto find different ways to compete. One of them is differentiation. Brand personalityis an important instrument as a differentiation method. The aim of the study isto state the ... -
Marka Çağrışım Unsurlarının Marka Kişiliği Üzerine Etkisi
(Kırklareli Üniversitesi, 2013)Brand is one of the most valuable assets of the companies. High brand equity provides high financial return for the firms. Brand personality and brand association are the components of brand equity. In research section, ...