Yayıncı "Inderscience Enterprises Ltd" Makale Koleksiyonu için listeleme
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Evaluations of international brand alliances
(Inderscience Enterprises Ltd, 2021)The purpose of this paper is to understand how Turkish consumers evaluate international brand alliances (IBAs) in terms of perceived fit, ethnocentrism, collectivism, perceived foreignness, attitudes, and purchase intentions ... -
Job satisfaction of part-time vs. full-time workers in Turkey: the effect of income and work status satisfaction
(Inderscience Enterprises Ltd, 2017)This study compared the job satisfaction of part-time and full-time sales workers and tested the impact of income level and satisfaction with work status (i.e., whether employed as a part-timer or a full-timer) as explanatory ...