DESIGNING AN EFFECTIVE ORGANIZATIONAL EMPLOYEE MOTIVATION SYSTEM BASED ON ABCD MODEL FOR HOTEL ESTABLISHMENTS

Abstract

Purpose - The objective of the study is to create an organizational motivation system that could provide solutions for low employee motivation problem, which became an organizational pathology for hotel establishments. Methodology - Within a quantitative approach, data were gathered by surveying hotel employees working in Istanbul and Antalya. 356 from Istanbul and 449 from Antalya, a total of 805 valid questionnaires were collected via face-to-face surveys. Factor analyses and importance-satisfaction analysis were utilized to interpret data. Findings - CFA results demonstrated that ABCD model performed well in explaining employee motivation phenomenon in hotel establishments. With the help of the importance-satisfaction analysis findings, we were able to determine which motivation tools were utilized best by the managers in practice, in which tools were used in excess, which tools were less important in providing motivation, and which motivation tools the managers should focus at. Originality of the research - In the study, ABCD model which is a new drive-based motivation model that includes current information obtained from different disciplines, was tested for the first time in tourism context. ABCD model performed well in explaining employee motivation phenomenon in hotel establishments. Based on the findings of EFA, CFA and importance-satisfaction analysis, recommendations for an effective organizational employee motivation system based on ABCD model for hotel establishments were discussed.