Ara
Toplam kayıt 4, listelenen: 1-4
Selling with Neuro Linguistic Programming (NLP)
(Peter Lang AG, 2021)
[No abstract available]
Value relevance of intangibles: A literature review
(Springer Nature, 2021)
Value relevance can be defined as the association between accounting values and market values and it is one of the most important quality attributes of financial reporting. Recognizing, measuring, and reporting the intangible ...
Evaluations of international brand alliances
(Inderscience Enterprises Ltd, 2021)
The purpose of this paper is to understand how Turkish consumers evaluate international brand alliances (IBAs) in terms of perceived fit, ethnocentrism, collectivism, perceived foreignness, attitudes, and purchase intentions ...
Housing sales of real estate developers in Turkey
(Emerald Group Publishing Ltd, 2021)
Purpose Because of competition, residential property developers use a variety of promotional tools to gain recognition and increase their market share and the demand for housing, and to manage their customer relations. ...