Ara
Toplam kayıt 2, listelenen: 1-2
Evaluations of international brand alliances
(Inderscience Enterprises Ltd, 2021)
The purpose of this paper is to understand how Turkish consumers evaluate international brand alliances (IBAs) in terms of perceived fit, ethnocentrism, collectivism, perceived foreignness, attitudes, and purchase intentions ...
Housing sales of real estate developers in Turkey
(Emerald Group Publishing Ltd, 2021)
Purpose Because of competition, residential property developers use a variety of promotional tools to gain recognition and increase their market share and the demand for housing, and to manage their customer relations. ...