The Investigation of Festival Loyalty of Local Public According to Demographic Variables

Abstract

The aim of this study is to examine the perception of local people about festival loyalty in termsof demographic variables. The sample of this study consists of indigenous people living in Şiledestination. Data were collected from 501 people face to face with the questionnaire using theeasy sampling method. Factor analysis, t-test and Anova analysis were applied to the dataobtained. According to the results of the study, no significant difference was found between thefestival loyalty of the local people and gender, marital status, life expectancy, education level andmonthly income levels in Şile. In contrast, there was a significant difference between festivalloyalty of local people and age groups and occupational groups. The festival loyalty of the localpeople was the highest among the 18-24 age group and the lowest among the 45 age group. It wasseen that the loyalty of the local people to the festival was mostly composed of the local people inthe tourism worker and farmer profession group. It can be argued that the research will contributeto Şile Municipality, Directorate of Culture and Social Affairs, event organizers and literature.