Konu "perceived brand foreignness" için Araştırma Çıktıları | WoS | Scopus | TR-Dizin | PubMed listeleme
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Examination of Potential Factors Related with the Success of International Brand Alliances
(Ege Univ, Fac Economics & Admin Sciences, 2018)Showing factors related with success of an international brand alliance formed between a local and a foreign brand in Turkey, would provide vital and directive information for managers of local and foreign brands who ...