Konu "Brand equity" için listeleme
Toplam kayıt 2, listelenen: 1-2
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COMPARISON OF FACTORS AFFECTING CONSUMER ATTITUDES TOWARDS BRAND EXTENSION IN TERMS OF DOMESTIC AND FOREIGN BRANDED PRODUCTS
(Kırklareli Üniversitesi, 2017)Objectives: The aim of this study is to investigate theeffects of consumers’ attitudes toward brand extensions and to demonstrate howthese effects differ in domestic and foreign brands. Methods: Consumers of two different ... -
Marka Çağrışım Unsurlarının Marka Kişiliği Üzerine Etkisi
(Kırklareli Üniversitesi, 2013)Brand is one of the most valuable assets of the companies. High brand equity provides high financial return for the firms. Brand personality and brand association are the components of brand equity. In research section, ...