Yazar "Okumuş, Abdullah" için listeleme
-
COMPARISON OF FACTORS AFFECTING CONSUMER ATTITUDES TOWARDS BRAND EXTENSION IN TERMS OF DOMESTIC AND FOREIGN BRANDED PRODUCTS
Peker, Ahsen; Özkan, Erdem; Okumuş, Abdullah (Kırklareli Üniversitesi, 2017)Objectives: The aim of this study is to investigate theeffects of consumers’ attitudes toward brand extensions and to demonstrate howthese effects differ in domestic and foreign brands. Methods: Consumers of two different ... -
Evaluations of international brand alliances
Kurtuldu, Günay; Okumuş, Abdullah (Inderscience Enterprises Ltd, 2021)The purpose of this paper is to understand how Turkish consumers evaluate international brand alliances (IBAs) in terms of perceived fit, ethnocentrism, collectivism, perceived foreignness, attitudes, and purchase intentions ... -
Examination of Potential Factors Related with the Success of International Brand Alliances
Kurtuldu, Günay; Okumuş, Abdullah (Ege Univ, Fac Economics & Admin Sciences, 2018)Showing factors related with success of an international brand alliance formed between a local and a foreign brand in Turkey, would provide vital and directive information for managers of local and foreign brands who ... -
Investigation of Consumers Perceptions of Sponsorship Activities Within the Axis of Congruity Theory in the Scope of Art and Sports Sponsorship
Gürşen, Aylin Ecem; Okumuş, Abdullah (Kırklareli Üniversitesi, 2019)This study investigates consumer’s attitudes towards sponsorship activities, to determine whether these attitudes differ according to the type of sponsorship, to the status of awareness and gender. For this purpose, ... -
KATILIM BANKACILIĞINDA PAZARLAMA ALANINDA YAPILAN ÇALIŞMALARA İLİŞKİN LİTERATÜR İNCELEMESİ
Okumuş, Abdullah; Zulfugarova, Nargiz; Güleç, Melike; Zaıd, Esraa (Kırklareli Üniversitesi, 2018)Amaç: Geleneksel bankalara alternatif olarakortaya çıkan ve bankacılık işlemlerinin İslami finans hükümlerine uygun olarakharmanlanmasını içeren katılım bankacılığının önemi her geçen gün artmaktadır.Bunun sonucu olarak ...
