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Determining The Factors Affecting Consumers’ Purchase Intention For Counterfeit Products: A Research On Garment Industry
Yaprak, Burak; Güzel, Dilşad (Kırklareli Üniversitesi, 2020)The aim of this paper is to determine factors that affect consumers’ purchase intention for counterfeit goods. History of counterfeiting, growth reasons, results of counterfeiting and last but not least, counterfeiting as ...