Yazar "Gürşen, Aylin Ecem" için listeleme
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Investigation of Consumers Perceptions of Sponsorship Activities Within the Axis of Congruity Theory in the Scope of Art and Sports Sponsorship
Gürşen, Aylin Ecem; Okumuş, Abdullah (Kırklareli Üniversitesi, 2019)This study investigates consumer’s attitudes towards sponsorship activities, to determine whether these attitudes differ according to the type of sponsorship, to the status of awareness and gender. For this purpose, ...
