Browsing by Author "Ecevit, Mehmet Zahid"
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EXAMINATION OF RETAILER BRANDS WITH CONSUMERS’ AND RETAILERS’ PERSPECTIVE: A THEORETICAL FRAMEWORK
Ecevit, Mehmet Zahid; Akturan, Ulun (Kırklareli Üniversitesi, 2017)Objectives: This study aims to put forward the developmentof retailing brands, the summarize the importance of those brands for retailers,and identify the factors affecting their consumption from a holistic point ofview. ...