Yazar "Bozbay, Zehra" için listeleme
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DETERMINING THE DIFFERENCES OF IMPULSE BUYING BEHAVIOUR OF CUSTOMER GROUPS FORMED BY STORE ATMOSPHERE PERCEPTIONS
Kaş, İlkay; Bozbay, Zehra (Kırklareli Üniversitesi, 2017)Objectives:'nbsp;The aim of this study is to group the customersaccording to store atmosphere perceptions and to examine the differences inimpulse buying behavior of these customers groups. Finding out the differencesin ...